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  • Scott Mealer

6 Reasons Online Marketing Fails

Updated: Dec 28, 2019


 

1. Consistency


Let’s imagine for a moment. Imagine that your business is your front lawn. Now, we all know you can’t just mow the lawn once in the spring and once in the fall and expect the neighbors to come by regularly to admire it. You must consistently work at it. Every year, you seed in the fall and spring, fertilize, and water regularly. This is the same for your website and even moreso for marketing. To practice consistency is to prioritize using a calendar, much like any other common business practice or responsibility. There is a reason we plant flowers in the spring. As the adage goes, "April showers bring May flowers." Get a calendar going and routinely post updates to your business. Trust me when I tell you, "If your neighbors notice your petunias, your customers notice your outdated website."


Speaking of customers, let’s talk about what’s important to them. Engagement is the most sought-after marketing goal today by both small and large organizations, which is why every smart business owner is begging for their customers’ attention. In other words, if your clients LOVE your business, engage them with humor, energy, and special offers to keep them coming back for more. It creates BRAND LOYALTY! According to one study,